In today’s high-end luxury market, Buyers have distinctive taste and their wants and needs often vary. However, there are some details that the luxury segment can agree are the most highly sought after for their next home purchase. Here are the Top 5 things luxury buyers want…does your home have what it takes?

• HOME AUTOMATION & TECH – Luxury buyers want all the bells and whistles including the latest and greatest tech and gadgets. Video doorbells and exterior/interior cameras and surveillance systems are just the beginning! This savvy buyer segment wants to make sure they are purchasing a “smart” home. In-wall touch screen control such as the ones from Brilliant Smart Home Systems gives you that “smart” home feel with the ease of a touchscreen panel. Instead of a light switch, the touchscreen controller is installed and one app rules all of the techy items in the home. You can control the Sonos music, Ring Doorbell, Schlage Lock, Nest Thermostat and much more from touching your control pad. And to think that “The Clapper” was totally innovative back in the day! Tech in your home has sure come a long way.

• HEALTH & WELLNESS AMENITIES – The upper echelon doesn’t always want to sweat it out in group classes. They want a place at home where they can work out and re-energize. Home gyms have been appointed with the latest and greatest of fitness gear including Pelotons, Nordic Track Treadmills, Tonals, The Mirror and more! Some luxury homes boast incredible yoga or meditation studios. Others offer Infrared or Traditional Saunas. Some even have indoor pools! The bottom line is that luxury buyers want a private retreat where they can achieve their health and fitness goals and they don’t want to have to leave home to get it.

• CHEF’S KITCHEN WITH DESIGNATED BEVERAGE AREAS – Recently I toured an ultra-luxe home and the owners shared with me that they were beer and wine connoisseurs. During their recent kitchen remodel, they made sure to design some of their favorite items for inclusion: an area for beer taps & kegs at the ready; a coffee bar with a built-in espresso machine; a wine cellar with facial recognition required for entry. The chef’s kitchen was also appointed with commercial grade appliances and a separate butler’s pantry/prep kitchen that is useful for large-scale catering and entertaining.

• DRESSING ROOM & CUSTOM CLOSET – Every gal dreams of a beautifully appointed closet and dressing room! With the popularity of shows like “The Home Edit”, organization has become a new way of life and taken on a whole new meaning. Luxury buyers want to have an area where they can showcase their clothing, shoes and handbags in a department store-esque way – custom shelving to highlight their most prized possessions. I’ve seen a closet with over $100k worth of handbags and shoes in it! That closet was also hardwired with cameras throughout to deter would-be thieves. A well-appointed closet can house the most exclusive and valuable personal items.

• LOCATION, LOCATION, LOCATION! Luxury buyers don’t want to be in a cookie-cutter neighborhood where every third home looks the same. They want special, unique and custom designs in a setting that fosters privacy from others. Whether the desire is acreage or simply a long private drive, luxury buyers want to find a supreme location to meet their needs. Any home can be changed cosmetically, and additions can always be built, but the one thing that a buyer cannot change is location, which is why this factor rounds out our top 5 luxury buyer wants and needs.

Does your home have what it takes to compete in today’s luxury market? I would be happy to do a walkthrough of your home to share my thoughts on what exclusive luxury buyers are in search of today. Until then,

Cheers!

Amy 🙂